Conférence "Halal as a Way of Life: Circulation and Transformation of Islamic Normativity in Muslim and Non-Muslim World"

Conférence "Halal as a Way of Life: Circulation and Transformation of Islamic Normativity in Muslim and Non-Muslim World"

La Fondation France-Japon de l'EHESS a le plaisir de vous convier à la conférence finale du du projet "Global Islamic Market: Asian Perspectives on Diversity of Capitalism" financé par PSL IRIS Études Globales :

"Halal as a Way of Life:Circulation and Transformation of Islamic Normativity in Muslim and Non-Muslim World"

Le 6 Septembre 2019 EHESS, Salle BS1_28

Nowadays, the Islamic market is prospering on the global scale, in particular, in Asia where the hub of its dynamism takes place in the South East-Asian countries such as Malaysia, Indonesia, or Singapore. As the term Halal means originally what is “permitted” or “licit” according to the Islamic prescriptions, this notion penetrates in the consumers’ daily life, and we have observed the emergence of the wide range of the the Shariah-compliant products and services, such as food, finance, tourism, transportation, fashion, cosmetics, sport, well-being, education and so on. Halal, to be understood as one of today’s most significant Islamic normativity, orients consumers’ interpretation on “Islamic way of life.” It has also come to shape the Islamic market as the notion circulates in the globalized public sphere.

This conference is organized by the Fondation France-Japon de l’EHESS in the framework of the research project “Global Islamic Market: Asian Perspectives on the Diversity of Capitalism” funded by PSL Global Studies. It explores how the Islamic normativity interpreted and creates the normative space of Islamic market in different socities: Islam friendly or secular ones. It aims to analyze the specificity of the Islamic market based on the religious economy in the context of the global neo-liberal market.





Opening remarks by Sébastien Lechevalier (EHESS)


Session I | Halal Market: Construction and Transformation of Islamic Economy and Normativity

Chair: Fatiha Talahite (CNRS, Cresppa)
• Florence Bergeaud-Blackler (CNRS, GSRL), "Global Halal Market: the Invention of a Tradition"
• Johan Fischer (Roskilde University, Department of Social Sciences and Business), "Muslim Piety as Economy: Markets, Meaning and Morality in Southeast Asia"
• Michael Brose (Indiana University, Department of Central Eurasian Studies), "Economics in Command: Islam’s Normative Space in China"

12:15  Lunch Break


Session II | “Halal as a Way of Life”: Consumption, Practice and Management

Chair:  Silvia Serrano (Sorbonne Université, Eur’Orbem-Cercec)

• Özlem Sandikci (University of Glasgow, Adam Smith Business School), "The Rise of Halal Market: Consumer Opposition in the Age of Ethno-Religious Tensions"
• John Lever (University of Huddersfield, Department of Management), "Beyond the ‘Curry Mile’: Tracing the Development of Halal Consumption and Practice in Manchester"
• Ayang Utriza Yakin (Ghent University - UCLouvain), "From ‘Halal’ Marketing to ‘Islamic’ Management?: The Case Study of the Halal Supermarket’ Le Triangle’ in France"

15:30 Coffee Break


Session III |  Gender and Aesthetics: Halal Cosmetics, Veil, Modest Fashion

Chair: Kae Amo (Tokyo University of Foreign Studies)

• En-Chieh Chao (National Sun Yat-Sen University, Department of Sociology), "Purifying Beauty: Halal Cosmetics and Affective Biopower in Indonesia"
• Yo Nonaka (Keio University, Faculty of Policy Management), "Beyond the Veiling – Trend of Muslim Fashion in Indonesia"
• Emi Goto (The University of Tokyo, Network for Education and Research on Asia), "Loose-Fitting Fashion and Converting Concepts: Integrating the “Islamic Market” into the Japanese Market"


General Discussion



La conférence aura lieu en anglais.

Vous pouvez trouver le programme complet sur le site de la FFJ:


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