This study presents and analyzes the process by which “new heroes” were invented. It first develops a picture of what constituted heroes in Vietnamese tradition and history, and then shows how the new model, effectively a Sino-Soviet import, was imposed, only to be slowly distorted by its own cultural rationale and by specific objectives. Far from being a transitory phenomenon, this model has contributed for more than half a century to the reconstruction of the national imagination and the development of a new collective, patriotic and communist memory in Vietnam.